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Better export opportunities for Armenian entrepreneurs

01/10/2021

The last round of trainings for Armenian exporters took place today within the framework of ANIF’s “Educate Exporters” program.

More than 30 Armenian enterprises participated in the program since July. Small and medium enterprises were invited to participate to a training conducted by “Senteo” on practical skills for new market penetration.

“We are glad that this program was able to serve the objective. As a result of the three stages of the training, participants gained theoretical and practical knowledge to develop their business, but most importantly, new partnerships were formed as a result of the exchange of experience”, said Serge Grigoryan, Deputy CEO of ANIF.

Promoting the “Made in Armenia” label is one of ANIF’s  goals within the program. Exports of agricultural, textile, chemical and other consumer goods account for less than half of Armenia’s total exports and this is an unused opportunity in terms of promoting Armenian brands. ANIF program is aimed at utilizing this unused potential.

According to one of the participants, Founder of “Keras” Company Victoria Sukiasyan, exporting Armenian products is a quite challenging process. “The competition is fierce. This training program was very well needed. We gained new knowledge, skills and formed new partnerships. Thanks to this training we can now have  more targeted approach in our exporting efforts.”

International expert, trainer Alexei Veretenov commented: “Founders, managers and top managers of Armenian businesses participated in the three modules of the training. First of all, I am impressed by their active involvement and interest. It is inspiring that the participants were open and willing to make necessary changes that contribute to the development and growth of their business. I think exports in Armenia have a huge potential for development, I am sure that many countries will start considering Armenian businesses as potentially good partners.”

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